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When Smokey Bear speaks, we listen—especially when he’s shouting from your chest in vintage style. The American Needle Smokey Bear Red Label Tee delivers serious eco-wisdom with a heavy dose of forest flair. Crafted from 100% cotton with a pigment-dyed wash, this tee is as soft as a pine needle bed and twice as rugged. Featuring a distressed screen print of America’s most famous fire-fighting bear, this shirt reminds everyone to “Keep it Green, Prevent Wildfires”—because only YOU can prevent being underdressed for the cause.