A heritage runner, reborn. The New Balance 740 makes its return from the archives, honoring the spirit of the original while introducing modern updates for today’s wearer. Once a go-to daily trainer, the 740 is back to win over a new wave of sneaker fans.
Blending 2000s running aesthetics with fresh design twists, the 740 features a breathable open-knit mesh upper layered with angular synthetic overlays and two-tone accents for standout style. The segmented midsole is equipped with ABZORB cushioning for impact protection and lasting comfort. Reflective hits and a molded TPU ‘N’ logo complete the tech-inspired look.
The New Balance 740 blends performance heritage and visual edge—built for daily miles and reimagined for everyday wear.